The answer is a big yes, you should. Content creation takes tremendous efforts and analysis. Any business that aims to expand globally must consider the language barriers in effective communication. The AI plug-ins used for translations often end up giving nonsensical results.
According to various reports, it has been observed that web users tend to spend more time on websites in their native language. The consumers also form a connection and trust websites that have utilized both global and native languages. It is important to note that, any person who has been reading content in their second language, finds content in their native language to be a breath of fresh air.
Multi lingual websites help you enhance your brand value by connecting you to your prospects, and all this without losing your authenticity. To get your message conveyed effectively Website translation by experts is the way to go ahead.
- Customer base
Statistics show that around 72% people spend maximum time surfing website in their native language. From psychological standpoint, customers are more inclined in trusting a website in their native language.
- Market competition
Your competition might have a better reach because of website translation, while your reach gets limited. With an efficient multilingual website you stand a better chance to create customized content for foreign clients and capitalizing on same.
- Enhanced SEO
A translation agency does not give you word to word translation only; it also furnishes global and multilingual SEO. Global SEO is an effective way to have strong international presence and drive traffic to your website.
- Increased brand value
When you provide your users with an option to view content in a language they prefer, it shows your respect and appreciation towards them. It shows that you are an authentic business with a global client base. This not only helps them to connect with you but also creates a positive brand image.
- Increased conversion rates
With a better connection to your website, your viewers automatically start to trust your services. This simulates your viewers/prospects conversion into your consumers.
- High revenue
With higher conversion rates, your business takes a huge leap in revenue generation. This provides you with higher revenue.